Global specialty insurance broker Price Forbes has strengthened its leadership team in Asia by appointing Akihisa Hirata, a veteran from Tokio Marine, as director for its Japan business.
The appointment marks an important step in the company’s expansion strategy across the Asia-Pacific insurance market, especially in Japan, one of the region’s most significant insurance sectors.
Hirata joins the company after spending more than 33 years with Tokio Marine, where he built extensive experience in insurance, reinsurance, and corporate risk solutions.
His new role will be based in Singapore, which serves as a major financial and insurance hub for the Asia region.
Strong Experience in Japan Insurance Sector
Akihisa Hirata is widely recognized for his long-standing experience in the Japanese insurance market.
During his time at Tokio Marine, he worked across several key business functions and developed expertise in:
- corporate insurance
- reinsurance partnerships
- risk management
- client advisory
- international insurance solutions
This background is expected to help Price Forbes strengthen its services for Japanese clients and multinational businesses operating in Asia.
Strategic Expansion for Price Forbes
The hiring of a senior Tokio Marine executive reflects Price Forbes’ commitment to growing its presence in Japan and the wider Asia-Pacific region.
Japan remains one of the most important insurance markets globally, with strong demand for:
- commercial insurance
- marine insurance
- cyber risk coverage
- specialty risk solutions
By appointing Hirata, the firm is likely looking to improve relationships with Japanese corporations and insurers.
Why This Appointment Matters
Leadership changes like this often signal broader business expansion plans.
With increasing demand for specialty insurance and risk advisory services, experienced leaders such as Hirata can help firms build stronger client networks and improve regional operations.
The move also highlights Singapore’s continued role as a strategic center for financial and insurance businesses in Asia.
