Whirlpool India shares plunged sharply on Thursday, falling as much as 10.65% to Rs 1,073 on the BSE by mid-morning, making it one of the top intraday losers in the mid-cap segment.
The steep decline came in the wake of a massive block trade involving 1.5 crore shares early in the trading session, marking one of the largest single-day transactions for the consumer durables company in recent years.
While the buyers and sellers in the deal have not been officially disclosed, market chatter points to the promoter group as the likely seller, consistent with the ongoing stake reduction by the parent company, Whirlpool Corporation, through its subsidiary, Whirlpool Mauritius.
Over the past two years, the promoter’s holding in Whirlpool India has gradually decreased from nearly 75% in late 2023 to around 51% in 2025, following multiple large on-market sales and block deals. Notably, a major divestment took place in February 2024, when the parent company sold nearly 30 million shares. All promoter shares remain unpledged.
Market analysts suggest that today’s sale is part of the parent company’s broader capital reallocation strategy rather than a complete exit from the Indian business. Institutional investors, including foreign portfolio investors, domestic mutual funds, and other institutional players, have increased their holdings as promoter stakes have reduced, giving them a significant share of Whirlpool India’s free float.
Experts say that the stock may continue to experience short-term volatility until the exchange releases full block deal details and the market fully digests the identities of the participants. While large promoter offloads often dampen near-term sentiment, the long-term impact will largely depend on Whirlpool India’s operational performance and the parent company’s strategic plans.
